• Navigation needed restructuring to guide users more intuitively and surface essential brand and service information.

• Premium perception required reinforcement, especially in the first fold of the home and catalog views.

• Conversion confidence was limited due to missing trust signals, unclear CTAs, and lack of product detail.

• Product discovery was constrained by minimal filtering and sorting options.

• Post-purchase experience was underutilized, missing opportunities for loyalty, reviews, and retention.
  
  

Based on these insights, recommendations focused on:

• Redefining information architecture and footer navigation.

• Standardizing language, tone, and visual components through a unified style guide.

• Enhancing product cards and product pages with clearer hierarchy, animations, and trust elements.

• Improving content structure for scalability and SEO alignment.

• Reorganized navigation and footer, including About, FAQs, Contact, Blog, and Sales Channels.

• Category components to improve catalog exploration without overloading the main menu.

• Advanced filters and sorting options (price, size, color, material, collection, best sellers).

• Enhanced product pages with materials, care instructions, shipping, payments, returns, size guides, and security badges.

• Conversion-focused badges (low stock, last units, free shipping, favorites).

• Visual refinements such as smoother image transitions and refined CTA hierarchy.

• Social proof integration via Instafeed or social widgets to reinforce trust.

• Post-purchase communication flows, including confirmation, tracking, and review requests.

• Loyalty and referral program concepts connected across digital and marketplace purchases.

• Amazon Store and A+ content alignment to ensure consistency across all sales channels.