Dymatize is a company that makes high‑quality fitness and nutritional supplements. 

They wanted a mailing to promote a customer event while also spotlighting recipe content tied to newly launched products. The goal was twofold: drive participation and increase discovery of high-protein recipes featuring their supplement line. 

This campaign targeted both:

• Active customers

• Fitness enthusiasts already engaged with the brand

Messaging emphasized community participation, product utility, and lifestyle value rather than introduction. 

• Combining two objectives (event + recipes) without diluting the message.

• Creating hierarchy that prioritizes the event while still supporting product exploration.

• Ensuring images and recipes render well across email clients.

• Organizing recipe content in a way that is skimmable and link-friendly.

• Maintaining the brand’s intense, athletic aesthetic within mobile constraints.

I structured the content to sustain motivation and curiosity:

1. Hero: energetic imagery + bold headline to mirror Dymatize’s high-performance identity

2. Event block: date, dynamic CTA, benefits of joining

3. About us block: by client's petition, to reinforce curiosity and brand awareness.

4. Recipes block: showcase product delicious creations with a direct CTA to explore blog

5. Secondary CTA: read picture (visual key) recipe.
   
   

Each block was modular to allow the team to reuse assets for future drops.

Built in Figma using a modular component approach:

• Recipe cards, event banners, product highlights

• Export-ready visuals optimized for Mailchimp

• Clear specs for spacing, button styles, typography, and safe image areas

• Mobile-first design ensuring clean stacking and no clipped images
  
  

Handoff included guidance for the marketing team to replace recipes and update event details without breaking the layout.

• Delivered: 18,000 emails sent with a 98% delivery rate

• Opened: 32% open rate, indicating strong subject line interest

• Clicked: 14% click-through rate on recipe links and 26% for event registration

• Conversions: 8% of recipients signed up for the event or tried new products

• Top content: Recipes for new products and “Join the Event” CTA drove highest engagement

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