Dymatize is a company that makes high‑quality fitness and nutritional supplements.
They wanted a mailing to promote a customer event while also spotlighting recipe content tied to newly launched products. The goal was twofold: drive participation and increase discovery of high-protein recipes featuring their supplement line.
This campaign targeted both:
Active customers
Fitness enthusiasts already engaged with the brand
Messaging emphasized community participation, product utility, and lifestyle value rather than introduction.
Combining two objectives (event + recipes) without diluting the message.
Creating hierarchy that prioritizes the event while still supporting product exploration.
Ensuring images and recipes render well across email clients.
Organizing recipe content in a way that is skimmable and link-friendly.
Maintaining the brand’s intense, athletic aesthetic within mobile constraints.
I structured the content to sustain motivation and curiosity:
Hero: energetic imagery + bold headline to mirror Dymatize’s high-performance identity
Event block: date, dynamic CTA, benefits of joining
About us block: by client's petition, to reinforce curiosity and brand awareness.
Recipes block: showcase product delicious creations with a direct CTA to explore blog
Secondary CTA: read picture (visual key) recipe.
Each block was modular to allow the team to reuse assets for future drops.
Built in Figma using a modular component approach:
Recipe cards, event banners, product highlights
Export-ready visuals optimized for Mailchimp
Clear specs for spacing, button styles, typography, and safe image areas
Mobile-first design ensuring clean stacking and no clipped images
Handoff included guidance for the marketing team to replace recipes and update event details without breaking the layout.
Delivered: 18,000 emails sent with a 98% delivery rate
Opened: 32% open rate, indicating strong subject line interest
Clicked: 14% click-through rate on recipe links and 26% for event registration
Conversions: 8% of recipients signed up for the event or tried new products
Top content: Recipes for new products and “Join the Event” CTA drove highest engagement
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