MagniTracking is a telematics and asset management company specializing in fleet management, emergency monitoring, and 24/7 support services. Their core products, including smart fleet management systems, enable businesses to track and manage vehicles effectively.
Project duration:
6 months
My role:
UX Designer, leading UI Design
Tools used:
Adobe XD, Illustrator.
MagniTracking wanted to enhance their fleet management capabilities with a mobile app that offers real-time tracking, emergency notifications, and easy access to fleet data for managers on the go.
The goal was to develop an intuitive mobile app that simplifies fleet management by providing real-time alerts, tracking features, and performance insights, all while ensuring ease of use for non-technical users.
Conducted user research to understand fleet managers' pain points and needs, developed prototypes for app features like real-time tracking and emergency alerts, worked on the visual hierarchy and simplified navigation for better usability.
For the MagniMobile app, the design focuses on streamlining the user experience for fleet managers on the go. It serves fleet managers, logistics teams, and business owners who need real-time tracking and fleet insights.
Design decisions focused on creating a clean and straightforward mobile experience, with clear visual hierarchies to prioritize critical data. Interactive elements, like tracking maps and alerts, were optimized for quick access. Push notifications were incorporated to alert users to critical events, improving response time. The app’s design ensured scalability for future features while remaining user-centric and easy to navigate.
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