Embedded Files
Security Equipment Website Design
Frankimport, started as a leather clothing manufacturer for notable clients. By 1983, it transitioned to workwear production and later added global safety footwear brands in 1993. With over 50 years of experience, it collaborates with industry leaders like MSA, HexArmor and more, to deliver innovative, high-quality safety products, ensuring workplace protection.
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Project duration:
6 weeks
My role:
UX Designer, leading UI Design
Tools used:
Figma, Illustrator, Zeplin and Bugherd
The challenge
The challenge
Their online presence lacked user-friendly navigation, modern design, and comprehensive product showcasing, creating barriers to reaching industrial clients.
The Goal
The Goal
Redesign the website to enhance usability, highlight their safety solutions, and create a seamless experience for industrial buyers.
My Responsibilities
My Responsibilities
Conducted competitor analysis and user persona creation, designed interactive product sections and dynamic UX elements, ensured responsive design compatibility across devices, delivered assets and annotations for handoff.
Project Summary
Project Summary
The Frankimport redesign reflects its industrial expertise and heritage, presenting safety solutions with clarity and innovation. By improving usability and incorporating strategic design elements, the website now serves as an effective tool for connecting with industrial clients.
I procured intuitive menus to quickly locate product categories and focusing on targets like industrial procurement officers, safety managers, and business owners, enhanced their needs of detailed product specifications and certifications within the product page elements.
Project Results
Project Results
- 70% of visitors interacted with contact methods (WhatsApp, forms) within 1st minute. (GA4 event tracking)
- Built for fast lead conversion: 3-step flow from homepage → products → quotation. (Clarity session path analysis)
- Clean, mobile-first UX improved usability across diverse client segments. (GA4 device performance report)
- Designed to meet international client standards with SEO-ready and ADA-conscious structure. (Lighthouse + on-page SEO audit)
Up next
Up next
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