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Website Redesign
Urany is a leading Mexican company specializing in the mechanical applications of servosystems. Their expertise lies in providing highly precise, reliable, and high-performance solutions for servo motor systems, catering to a global network of distributors and partners.
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Project duration:
8 weeks
My role:
UX Designer, leading UI Design
Tools used:
Figma, Illustrator, Zeplin and Bugherd
Problem Statement
Problem Statement
Despite their strong industry reputation, Urany’s online presence lacked the modern appeal and functionality to showcase their unique technical capabilities and attract new partners.
The Goal
The Goal
To create a more intuitive, engaging, and informative website that reflects Urany's technical excellence and facilitates better connections with distributors and partners.
My Responsibilities
My Responsibilities
Conducted user research to understand key personas and their needs, designed high-fidelity responsive prototypes, developed a product categorization system with interactive filters.
Project Summary
Project Summary
For Urany’s website redesign, the main objective was to create a phased section change plan for an intuitive experience that showcased their expertise in servosystems mechanics.
The new design made it easier for users to navigate technical information and explore product options, nurture their ebook selection accessibility and increase the attractiveness of the very home and services pages to improve their engagement. This overhaul elevated Urany’s digital presence, aligning with their reputation for high-quality, reliable mechanical solutions.
Project Results
Project Results
- Cart abandonment rate reduced by 22% after cleaning checkout flow and reducing friction points. (E-commerce analytics)
- +40% click-through on product highlights due to reorganized product page and feature badges and information display. (GA4 event tracking)
- Return user rate increased by 30%, likely due to better UX and clear brand storytelling. (GA4 cohort analysis)
- Improved mobile conversion rate by 36%. (Google Analytics + purchase funnel)
- Accessibility improved to 93 (was 58) by adjusting color contrast and form input labels. (Lighthouse audit)
Up next
Up next
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