Embedded Files
Portfolio Website
Edgar Balseca is an Ecuadorian fashion designer, stylist, and creative director, renowned for his work in fashion editing and styling. A graduate of STF Zurich (Swiss Textile College), he co-founded the fashion label "BALSECA WEBER." With years of experience working on international campaigns, he has styled for high-profile clients such as SBB, Pasito, Fricker, and Carl Bucherer, as well as fashion shows for brands like UGG, C&A, and Miss Switzerland.
Project duration:
8 weeks
My role:
UX Designer, leading UI Design, Developer
Tools used:
Adobe XD and Illustrator
Problem Statement
Problem Statement
With an established international reputation, Edgar needed a digital portfolio that would reflect his professional accomplishments, creative vision, and elevate his presence in the digital space.
The Goal
The Goal
The goal was to create a sophisticated, visually compelling online portfolio that could attract new clients, showcase Edgar’s creative work, and differentiate him in the competitive world of fashion.
My Responsibilities
My Responsibilities
Led the design and development of the portfolio website, focusing on a clean, modern aesthetic and intuitive user experience, using HTML5, CSS3, and JavaScript to ensure responsiveness and interactivity across all devices.
Project Summary
Project Summary
For this project, I was tasked with designing and developing a portfolio website for Edgar Balseca, an internationally recognized fashion editor, stylist, and designer. The goal was to create a visually striking and functional online presence that reflected Edgar's unique style and extensive work in the fashion industry.
The website not only showcases his professional experience and past projects but also serves as a dynamic platform to highlight his current work. Designed with a minimalist approach, the website enhances user experience through smooth navigation and elegant interactions, while ensuring scalability for future updates. The target audience includes fashion professionals, brands, and potential clients seeking to engage Edgar for creative direction, styling, and editorial services with his main contact being, via social media.
Up next
Up next
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