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Stanley 1913 is a heritage brand known for its rugged, high-quality drinkware and food storage solutions designed for outdoor enthusiasts, professionals, and everyday users. Their mission is to combine timeless durability with innovative design, delivering sustainable, versatile products.
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Project duration:
2 weeks
My role:
UX Designer, leading UI Design
Tools used:
Figma, Illustrator, Zeplin and Bugherd
Problem Statement
Problem Statement
The addition of new product features, such as desirability badges and temperature icons, presented a need for a cohesive and user-friendly integration within the existing product pages.
The Goal
The Goal
To enhance product presentation by visually and functionally integrating new feature icons, boosting customer understanding and purchase confidence.
My Responsibilities
My Responsibilities
Conducted research and competitive audits for similar badges, created custom icons, integrated new elements seamlessly within existing brand guidelines and delivered scalable, accessible assets optimized for mobile and desktop.
Project Summary
Project Summary
Key competitors include Hydro Flask and Yeti, which also emphasize premium design and performance in the drinkware industry. Outdoor adventurers, professionals requiring durable equipment, and sustainability-conscious consumers are informed targets, therefore the importance of being clear to communicate cohesive messages with both copy and iconography.
The desirability badges and temperature icons were strategically placed near product titles to catch attention early in the user journey. Custom icons were created to be simple yet visually distinct, ensuring clarity even on mobile devices.
Up next
Up next
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