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Consultancy Services Website
Kreston BSG is a professional services firm specializing in accounting, auditing, tax, and advisory services. As part of the Kreston Global Network, they offer comprehensive solutions tailored for businesses in Mexico.
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Project duration:
12 weeks
My role:
UX Designer, leading UI Design
Tools used:
Adobe XD, Illustrator, Zeplin and Bugherd
The challenge
The challenge
Their previous website lacked a modern, cohesive design and was not optimized for user experience or mobile responsiveness, which hindered engagement and conversions.
The Goal
The Goal
To redesign the website with a user-centric approach, emphasizing intuitive navigation, professional aesthetics from global guidelines, and clear communication of their services details.
My Responsibilities
My Responsibilities
Conducted comprehensive UX research, drafted prototypes for a fully responsive website, enhanced accessibility by following WCAG standards, created custom visuals and layouts to reflect Kreston BSG’s professional identity.
Project Summary
Project Summary
Kreston's stakeholders provided sumptuous documentation of previous audits of their old site, giving me direct insights of metrics statements and key issues for optimizing both visuals, usability and carbon footprint.
By integrating a clean, responsive design and user-driven features, the new website supports both client acquisition and brand credibility, reflecting Kreston BSG’s dedication to excellence. All, enhanced by service descriptions with strategic calls to action (CTAs) for direct engagement and a professional color scheme to align with the financial industry standards while integrating modern aesthetics.
Project Results
Project Results
- +35% increase in average session duration, indicating improved engagement with updated navigation and content hierarchy. (Measured via Google Analytics)
- Bounce rate reduced by 28% on service landing pages after implementing a clearer content structure and CTAs. (Measured via GA4 page-level analytics)
- +20% increase in contact form submissions within the first quarter post-launch. (Tracked via Google Tag Manager or CRM tools
- Accessibility score improved from 59 to 92 on desktop after UI adjustments and semantic HTML improvements. (Measured via Google Lighthouse)
- Users now reach desired service info in 2–3 clicks instead of 5–6, improving task completion rate. (Observed via Microsoft Clarity user session recordings and heatmaps)
Up next
Up next
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