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Website Design
TKA is a leading company in industrial crane sales and rentals, providing solutions tailored to various industries, including construction, energy, and logistics.
The project centered on tailoring their services to the unique needs of Mexican industries, ensuring their digital presence was as robust and reliable as their equipment.
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Project duration:
2 months
My role:
UX Researcher and Designer, leading UI Design
Tools used:
Adobe XD, Lightroom, Illustrator, Zeplin and Bugherd
Problem Statement
Problem Statement
This design was to set the foundation for connecting with local audiences, strengthening relationships, and establishing TKA as a trusted partner in industrial solutions at Mexico.
The Goal
The Goal
To create a responsive, intuitive website that simplifies navigation, streamlines inquiries, and effectively showcases TKA's products and services, introducing their updated, elegant, branding guidelines.
My Responsibilities
My Responsibilities
Audited the existing Brazil site for UX gaps and areas of improvement, researched competitors and crafted personas tailored to the Mexican market, designed responsive prototypes, style guides and assets for smooth development handoff.
Project Summary
Project Summary
A competitive audit from similar companies in the lifting and heavy equipment sector, such as ESEASA and Liebherr, revealed insights to target industrial companies, project managers, and logistics coordinators across Mexico, seeking reliable and efficient lifting solution services.
The redesign focused on creating a seamless, responsive experience that highlights TKA’s products and services while ensuring easy access to critical features like technical documentation and specifications. The design incorporates interactive product catalogs, improved navigation, a robust contact system, and also, an industries landing that can help empathize with each sector pains, increasing the range of possible leads to contact.
Project Results
Project Results
- 100% increase in B2B quote requests after launch (from no previous web inquiries). (Tracked via form submission and CRM integration)
- +45% of traffic from organic search within the first 3 months thanks to clean site architecture and metadata. (Google Search Console + GA4)
- Visitors explored an average of 3.6 pages per session, showing high interest in product lines. (GA4 behavior flow)
- Built a scalable CMS architecture to support future product expansion and multilingual support. (Measured in dev adaptability)
Up next
Up next
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