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100th Years Aniversary Website
Ulbrich Stainless Steels & Special Metals is a global supplier of precision-engineered metal solutions. Founded in 1924, the company provides high-quality materials for industries like aerospace, automotive, medical, and renewable energy. Their dedication to innovation has positioned them as a trusted name in advanced metal processing.
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Project duration:
6 weeks
My role:
UX Designer, leading UI Design
Tools used:
Figma, Illustrator, Zeplin and Bugherd
Problem Statement
Problem Statement
Ulbrich wanted a dedicated digital experience to commemorate their centennial anniversary, celebrating their history, values, and milestones while engaging employees, customers, and the wider community.
The Goal
The Goal
Create an interactive and visually striking website to showcase Ulbrich's journey over 100 years, reinforce their brand legacy and engage stakeholders with multimedia-rich storytelling.
My Responsibilities
My Responsibilities
Conducting stakeholder interviews and defining project goals, developing information architecture, designing visually dynamic timeline narrated milestones and collaborating with development team for implementation.
Project Summary
Project Summary
The Ulbrich Centennial website successfully bridged the past and future by transforming their history into an interactive experience. It amplified their values of innovation and dedication, creating a memorable digital tribute to 100 years of excellence.
One of the features that makes the site shine the most, is our "travel in time toggle", fixed in the navigation, I proposed to enable a style guide switch from old vintage visuals creating an 1924 environment, to their modern and colorful branding seamlessly tuning their 2024 modernism.
Project Results
Project Results
- Avg. session time of 2.9 minutes indicates strong content engagement. (GA4 session metrics)
- 92 accessibility score out-of-the-box for inclusive storytelling. (Lighthouse audit)
- Users explored an average of 5 sections per session, guided by anchor navigation and scroll-based animations. (Clarity scroll maps + GA4)
- Responsive experience designed to perform equally well on event displays, mobile, and internal comms. (Validated via QA tests)
Up next
Up next
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