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Website Revamp
Alsan is a Mexican company specializing in infrastructure solutions, with a focus on residential and commercial construction. Their offerings include a comprehensive range of products and expert consulting services
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Project duration:
2 months
My role:
UX Designer, leading UI Design
Tools used:
Sketch, Lightroom, Illustrator, Zeplin and Bugherd
Problem Statement
Problem Statement
The outdated website failed to effectively communicate the brand’s expertise or cater to modern user expectations, causing a disconnect with potential clients. Also, their new rebranding proposed more colorful visuals.
The Goal
The Goal
To modernize Alsan's online presence, enhancing usability and accessibility while showcasing their full product portfolio. High-impact visuals emphasizing completed projects, showcasing expertise and reliability.
My Responsibilities
My Responsibilities
Conducted user research to understand client needs and pain points, redesigned the sitemap and content structure for better usability and created responsive prototypes with intuitive components to showcase their services and products.
Project Summary
Project Summary
The project aimed to transform the digital presence of a leading construction solutions company by enhancing user experience and modernizing the brand’s visual appeal. The previous site’s outdated design and confusing navigation limited its effectiveness as a marketing and sales tool. Through a research-driven UX/UI approach, the project focused on improving usability, increasing accessibility across devices, and highlighting Alsan's expertise and product range. The result was a clean, responsive, and user-friendly website proposal that aligned with modern standards that with our clients future implementation, can position Alsan competitively within its industry.
Up next
Up next
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