Brimstone is a fashion company offering affordable baby clothes made from sustainable materials, available in retail stores. The target audience is parents, aiming to evoke a sense of wonder while maintaining a modern, approachable vibe.
The website will primarily provide information, with easy navigation. It will include a landing page, an about page, a shop page, and a privacy policy. The design will be trendy, utilizing the brand's purple color, with a call-to-action to follow the company on social media.
I wanted the website to feel soft and welcoming, like a baby’s world. Using periwinkle as the base for the brand’s purple gave it a gender-neutral feel, reflecting inclusivity. I incorporated widgets about fabric origins and sustainability to educate and engage. Mixing in soft golden beige accents brought a touch of affordable luxury, while hover effects added modern highlights to keep the design fresh and interactive.
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