This company focuses on providing a workout tracker app designed specifically for women. The app aims to support users in staying motivated and achieving fitness goals. With a modern design, it incorporates vibrant orange as the primary color, along with friendly icons to enhance usability. The app's target audience is women who are seeking an easy-to-use motivating platform to track their fitness journey.
Design the user interface for a workout tracker app that is simple, motivating, and easy to use. The UI should feature a dynamic color scheme and bold typography to inspire users. Key features include exercise tracking, goal setting, and progress visualization. The design must ensure the app is responsive and works well on various screen sizes.
For this project, I wanted the design to feel inclusive and body-positive, so I chose illustrations that showed a variety of body types and representations of women’s health. This was a deliberate choice to avoid the shyness and drop-off rates often caused by the unrealistic, ultra-fit images seen in many fitness apps. I focused the app’s goals on strength, flexibility, and endurance, rather than on achieving a “model body,” and kept the color palette soft with pastel oranges, neutral whites, and chocolate tones to keep it balanced and welcoming.
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