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Company Brief
Company Brief
Fuzz is a company that produces atmospheric and engaging board games, sold online. Their target audience is adults from the millennial generation, and they aim to convey excitement and elegance while maintaining a professional vibe.
Design Brief
Design Brief
The website's primary goal is to showcase the company's products. The design will focus on easy navigation, with a landing page, an about page, a shop page, and a blog. The design will feature black and white photography, complemented by icons and a sidebar navigation system to enhance user interaction.
Practice Summary
Practice Summary
For Fuzz, I aimed to create an elegant, hipster vibe. The chessboard texture for the background gives the page an immersive feel, reflecting the board game experience. I added a sticky sidebar navigation with index-style icons for quick access, aligning with the user’s familiarity with game imagery. I also curated professional black-and-white photography, transitioning to full color on hover, making the experience more dynamic and engaging.
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