Flex Global is a leading producer of iconic canoeing stadiums known for their high-quality craftsmanship. Their target audience consists of married couples, and the company aims to convey both a sense of fame and approachability.
Design a website that clearly showcases Flex Global’s products. The website should include a landing page, about page, shop page, and privacy policy page. The landing page should feature a "Our Values" section and a call to action encouraging users to make a purchase. The design should be modern, with the primary color being black.
For this project, I wanted the design to evoke the feeling of gliding through a boat race. I used a black-themed color scheme that blended seamlessly with dynamic images, creating an immersive and elegant feel. The design aimed to reflect the luxury and wealth of the target audience. I also added a touch of fun with slang like "boof!" to foster camaraderie and make the experience more relatable.
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