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100th Years Aniversary Website
Dienes specializes in precision slitting and cutting solutions, providing high-quality tools and systems for industries like packaging, paper, and metals. They are part of the globally renowned Dienes group, known for innovative engineering and decades of expertise.
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Project duration:
16 weeks
My role:
UX Designer, leading UI Design
Tools used:
Figma, Illustrator, Zeplin and Bugherd
Problem Statement
Problem Statement
The existing U.S. website lacked features tailored to their products and comercial lines. Dienes needed a localized version that not only matched the brand's global standards but also integrated enhanced design elements for better usability, SEO performance, and product engagement.
The Goal
The Goal
Create a visually engaging, user-friendly website tailored to the Mexican market.
Improve indexation with broader landing pages for products and categories.
Introduce interactive elements like animations and unique components like roulettes and preview pluggins.
My Responsibilities
My Responsibilities
Conducting research to align with local market needs, proposing new interactive components, animations and intuitive layouts for products and services pages, ensuring SEO-friendly structures for better indexation, collaborating with developers to implement responsive behaviors.
Project Summary
Project Summary
The Dienes Mexico website redesign successfully localized the brand’s digital presence while introducing cutting-edge design features. The project demonstrated a thoughtful balance of usability, interactivity, and brand identity, making it a standout example of tailored UX/UI design.
Custom landing pages and components highlighted Diene’s specific products offerings such as smart filterings, badges and spec tables, providing a dynamic browsing experience. Streamlined menu systems allowed users to quickly find products and services. improving SEO performance and usability.
Project Results
Project Results
- Site delivered 38% increase in new contacts vs. prior third-party listing platforms. (CRM + GA4)
- Improved brand positioning with consistent visual identity and SEO-rich content. (SEO audit + user perception)
- Product interest map shows 3x more interaction with core services post-launch. (Clarity + GA4 click and scroll tracking)
- Accessibility improved from US based site for product pages feature specs and information flows.
Up next
Up next
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