Embedded Files
Website Redesing
Termoformatec is a leading manufacturer and developer of tooling for thermoforming, catering to a wide range of industries such as automotive, construction, refrigeration, healthcare, and agriculture. With over 25 years of experience, the company specializes in providing high-quality primary, secondary, and tertiary packaging solutions, as well as manufacturing parts for exercise equipment, refrigeration units, and more.
Powered by Brand Industry
Project duration:
8 weeks
My role:
UX Designer, leading UI Design
Tools used:
Figma, Photoshop, Illustrator, Zeplin and Bugherd
Problem Statement
Problem Statement
Their website did not reflect their high level of expertise and lacked a modern user experience. The website was outdated, hard to navigate, and didn’t effectively showcase their diverse product range and services.
The Goal
The Goal
The goal of the website redesign was to create a professional, user-friendly platform that not only showcased their extensive portfolio but also made it easier for potential customers to navigate through their services, products, and request quotes.
My Responsibilities
My Responsibilities
Conducted user research of the target personas, including industry-specific challenges, prototypings that laid out the visual structure and user flow of the website, created the visual elements of the website, including layout, and branding.
Project Summary
Project Summary
The redesign of Termoformatec’s website aimed to modernize the brand’s online presence while enhancing the user experience for its diverse clientele. The project focused on improving the site’s navigation, accessibility, and responsiveness. Key elements like showcasing the product catalog, adding technical specifications, and streamlining the contact process were essential to the site’s success. The target audience—manufacturers, engineers, and procurement managers—now benefits from a clear, easy-to-navigate platform that makes it simple to learn about Termoformatec’s services and reach out for quotes or more information.
Project Results
Project Results
- +63% increase in contact page visits after redesigning homepage CTA and value proposition. (Google Analytics landing-to-contact page flow)
- Contact form conversion rate rose by 38%, aided by fewer fields and cleaner hierarchy. (Trackable via Google Tag Manager / GA4)
- Exit rate on "About Us" page reduced by 25%, indicating higher brand trust and exploration. (Page-level analytics in GA)
- First Contentful Paint improved from 4.3s to 1.9s, contributing to better UX and SEO. (Google Lighthouse or PageSpeed Insights)
- Heatmap analysis showed users now focus 3x longer on technical specifications due to visual layout reordering. (Microsoft Clarity heatmaps)
Up next
Up next
Quelled your doubts?
Quelled your doubts?
That's just a glimpse of my capabilities. Schedule a free session to chat about your project and get all your questions answered. I'm here to help you navigate your design journey and bring your ideas to life.
Page updated
Google Sites
Report abuse