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Website Redesing
Todo Refacciones specializes in automotive parts distribution and wholesale import services. With over 10 years in the industry, they provide an extensive catalog of over 2,000 products and 300,000 pieces sold. They are committed to streamlining inventory supply processes with agility and precision for businesses in the automotive sector.
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Project duration:
10 weeks
My role:
UX Designer, leading UI Design
Tools used:
Figma, Illustrator, Zeplin and Bugherd
Problem Statement
Problem Statement
Their previous website lacked user-friendly navigation and effective tools for catalog exploration, limiting customer engagement and conversion rates.
The Goal
The Goal
Create an intuitive platform with enhanced catalog features and a streamlined purchasing experience with a clear hierarchy and mega menu for intuitive catalog browsing.
My Responsibilities
My Responsibilities
Conducted UX research, redesigned the website structure, improving navigation and usability. designed visual assets to align with branding, integrated e-commerce features like advanced search and filter tools.
Project Summary
Project Summary
Todo Refacciones needed a digital overhaul to better serve its industry clientele. By creating a sleek, user-focused design, the website now effectively supports automotive businesses with a dynamic catalog experience and improved accessibility.
This redesign positions Todo Refacciones as a leader in providing efficient online solutions for automotive parts distribution, with an advanced filters and search capabilities to simplify finding specific parts and also, highlighting key product categories with responsive layouts and modern typography.
Project Results
Project Results
- Search-to-cart conversion increased by 45% after implementing autocomplete and filter logic. (GA4 event flow + search behavior)
- 3x faster browsing experience after reducing load times and cleaning up category layouts. (Measured via Lighthouse / WebPageTest)
- Bounce rate dropped by 36% on key product categories. (Google Analytics + Hotjar heatmaps)
- Cart-to-checkout drop-offs reduced by 27%, following visual hierarchy improvements and cart preview integration. (GA eCommerce funnel)
- Users rated new experience at 4.5/5 through post-purchase satisfaction survey. (NPS / survey tools)
Up next
Up next
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