Embedded Files
Website Redesign
Capelli specializes in innovative, easy-to-set-up furniture solutions that combine modern aesthetics with functionality. The company focuses on offering high-quality, versatile products for homes and offices, catering to individuals who value convenience, design, and comfort.
Powered by Brand Industry
Project duration:
8 weeks
My role:
UX Designer, leading UI Design
Tools used:
Figma, Illustrator, Zeplin and Bugherd
The challenge
The challenge
Capelli's old website lacked a clear product presentation, making it difficult for users to discover the variety of furniture options and understand their rich documentation.
The Goal
The Goal
To redesign the website with a modern, user-friendly interface that improves product visibility, simplifies navigation, and enhances the overall shopping experience with artistic aesthetics.
My Responsibilities
My Responsibilities
Conducted market research and competitor analysis to understand trends in the modular furniture industry, designed prototypes, and collaborated with developers to implement responsive design and interactive features.
Project Summary
Project Summary
The redesign of Capelli's website transformed its digital presence into a sleek, user-friendly platform showcasing their innovative furniture solutions. With a focus on ease of navigation, aesthetic appeal with subtle doodle style illustrations, and a clean color scheme, the new site effectively communicates Capelli’s brand identity and supports their mission to bring stylish, functional furniture to homes and offices.
Features I loved implementing, are the "Inspiration" section that similarly to a pinterest board, has visually engaging product galleries to showcase their furniture’s renders, and, adding smart filtering options for users to sort by room type, material, or style, streamlining the shopping experience in their product pages.
Project Results
Project Results
- Appointment bookings via form grew by 54% after improving hierarchy and creating focused service landing pages. (Form completions via GA or CRM integration)
- 2x increase in gallery views post redesign, with faster load times and better visual storytelling. (Event tracking on modal/gallery opens)
- Homepage exit rate dropped 31%, indicating stronger initial engagement. (GA4 home behavior)
- Organic visits increased by 18% in 3 months due to optimized metadata and faster page load times. (Google Search Console + GA4)
- Better retention of mobile users, with task success (booking) improving by 37%. (Clarity mobile session success patterns)
Up next
Up next
Quelled your doubts?
Quelled your doubts?
That's just a glimpse of my capabilities. Schedule a free session to chat about your project and get all your questions answered. I'm here to help you navigate your design journey and bring your ideas to life.
Page updated
Google Sites
Report abuse