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Website Redesing
Advan specializes in fleet management solutions through their advanced ERP systems, streamlining logistics, operations, and maintenance for companies managing vehicle fleets. They provide cutting-edge tools to optimize efficiency, reduce costs, and enhance decision-making processes for diverse industries.
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Project duration:
8 weeks
My role:
UX Designer, leading UI Design
Tools used:
Figma, Illustrator, Zeplin and Bugherd
Problem Statement
Problem Statement
The previous website lacked clarity in communicating Advan’s core services and failed to convey the value of their ERP solutions effectively. It also lacked a user-friendly interface for potential clients to explore the benefits of their technology.
The Goal
The Goal
To design a website that showcases Advan’s innovative ERP systems, demonstrates their benefits for fleet management, and attracts industry professionals seeking comprehensive solutions.
My Responsibilities
My Responsibilities
Conducted a competitive analysis to understand industry standards and opportunities for differentiation, designed the site architecture with a focus on customer journeys tailored to target personas, created responsive layouts aligned with Advan’s branding.
Project Summary
Project Summary
The Advan website redesign was crafted to elevate their online presence and position their ERP as an essential tool for fleet management. By combining a modern aesthetic with practical features, the site communicates Advan’s value proposition clearly and effectively. It serves as both an educational resource and a lead generation tool for potential clients across industries.
This project gave an opportunity to include nice to have sections that were absent in their old site, such as a careers landing, an events and registry section, and also, a tagged tab architecture for blogs to enhance their SEO.
Project Results
Project Results
- Inquiry form submissions increased by 33% after streamlining layout and reducing input friction. (GA4 + Tag Manager)
- Time on product pages rose 1.7x after restructuring content to showcase benefits and technical specs visually. (Google Analytics / Clarity scroll maps)
- Desktop-to-mobile usage ratio evened out post-launch (from 80/20 to 60/40), showing better mobile accessibility. (GA4 device analytics)
- Accessibility score boosted from 61 to 94. (Measured via Lighthouse audits)
- Navigation clicks on key product categories increased by 46%. (GA4 navigation events)
Up next
Up next
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