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Website Redesign
Maderas La Misión began as an importer and distributor of American hardwoods. Over the years, it evolved into a reliable wholesaler serving furniture manufacturers, carpentry, and interior design businesses. Known for its knowledgeable sales team, the company offers tailored advice on materials, optimizing production processes and reducing costs for its clients.
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Project duration:
10 weeks
My role:
UX Designer, leading UI Design
Tools used:
Figma, Lightroom, Illustrator, Zeplin and Bugherd
Problem Statement
Problem Statement
The outdated website lacked modern aesthetics, clear navigation, and functionalities to attract and inform target audiences effectively, mostly for the details of their wood's species and features for SEO.
The Goal
The Goal
To create a visually appealing, user-friendly website that reflects the brand’s expertise, showcases its inventory, and enhances customer engagement.
My Responsibilities
My Responsibilities
Conducted UX research to define user needs and website pain points, designed user flows and high-fidelity prototypes aligned with the brand's vision emphasizing natural textures and brand consistency.
Project Summary
Project Summary
The redesigned website for Maderas La Misión reflects the company’s dedication to quality and expertise in wood distribution. With an intuitive interface and modern design, it caters to furniture manufacturers, carpenters, and interior designers, enhancing their experience in finding the right materials.
By integrating responsive design and showcasing the company’s value-added services with a clean design formed by warm, natural tones and wood textures to align with the brand identity, the project successfully positions Maderas La Misión as a leader in the woodworking industry with strategically placed CTAs to encourage inquiries and drive conversions by including a built in calculator for wood measurements requirements.
Project Results
Project Results
- +65% increase in mobile traffic engagement with better tap targets and restructured homepage flow. (GA4 mobile behavior report)
- Calls-to-action for WhatsApp and direct call saw a 2.3x higher click-through rate. (Click event tracking)
- Page load times improved by 45% through asset optimization and reduced visual clutter. (Google Lighthouse + WebPageTest)
- Bounce rate dropped 29% on catalog pages thanks to reorganized information architecture and preview thumbnails. (Google Analytics + heatmaps)
- Higher retention on product pages, with users spending 48% more time reviewing specs and photos. (Clarity heatmaps + average time on page)
Up next
Up next
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