Embedded Files
Company Brief
Company Brief
South Seahawk specializes in creating and distributing gluten-free desserts crafted with fresh, high-quality ingredients. Their flagship product is served in 5-star restaurants nationwide. South Seahawk targets college students, aiming to project an image of fame while remaining approachable.
Design Brief
Design Brief
Develop a website primarily for customer support with intuitive navigation. The site should include a Landing Page, Information Page, Shop, and Blog. The Landing Page must feature an 'About the Team' section and a call-to-action encouraging users to explore the catalog. The design should be monochromatic, incorporating the brand's green color.
Practice Summary
Practice Summary
I wanted the site to speak Gen Z's language – snappy, vibey, and aesthetic. By keeping copy short and to the point, I connected with users who prefer fast, fun, and visual experiences. The wave-themed background, combined with cute illustrations, gave the site a unique feel that matched the brand's personality. I also used fresh, body-positive imagery and pastel tones to make the design inclusive, motivating, and visually satisfying – perfect for a generation that cares about both looks and values.
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